SEASON 4 | Episode 5 | Behind-the-Scenes of Construction Marketing
Are you curious about marketing in the construction industry? Do you want to learn more about how to promote your construction company or your skills as a tradesperson?
In this blog post and today’s episode, we share insights from Stacey Holsinger, a construction marketing expert, artist, kickboxer, Philly sports fan, skilled trades advocate, and co-host to The Morning Huddle podcast.
Stacey is a seasoned marketing professional with over a decade of experience working in construction. She has a deep understanding of the industry, and she knows how to create effective marketing strategies that help businesses grow. Ready to learn from Stacey? (Tune into the podcast itself for more of the juicy details!)
Overview of Marketing in Construction
Marketing in the construction industry is different from marketing in other industries. In construction, the buying cycle is longer, and the decision-making process is more complex. Overall marketing in construction is a slower process, but Stacey sees that changing as the younger generation steps into ownership roles.
Stacey shares that successful marketing in construction is about building relationships, creating trust, and showing vulnerability.
Social Media Marketing and Recruiting Opportunities
Social media is a powerful tool for construction marketing, and it’s an excellent way to recruit new employees. Stacey explains that social media allows you to showcase your company’s culture, projects, and people. It’s a way to humanize your brand and connect with potential customers and employees.
Impact Marketing as Someone in Operations
Even if you’re not in a marketing role, you can still impact marketing as someone in operations, as a project manager, superintendent, or engineer! Stacey suggests that everyone in the company should understand the company’s brand and value proposition. You should be able to articulate what sets your company apart from the competition and why clients should choose to work with you.
Stacey’s Tips for Marketing in the AEC Industry
If you’re curious about marketing in the AEC industry, Stacey shared some great tips to get started! You will have to tune in to learn those tips!
Marketing in construction is all about building relationships, creating trust, and showcasing your expertise. Social media is a powerful tool for construction marketing, and it’s an excellent way to connect with potential customers and employees. Even if you’re not in a marketing role, you can still impact marketing as someone in operations by understanding the company’s brand and value proposition.
We hope you found these insights valuable, and we encourage you to connect with Stacey Holsinger and The Morning Huddle podcast.
I was recently on The Morning Huddle! If you would like to tune into that episode, here is the link!
RESOURCES FROM THIS EPISODE:
Linkedin: Stacey Holsinger
HOW TO CONNECT WITH KATHRYN & SPACE TO BUILD:
E-mail me at firstname.lastname@example.org.